Recap & Loot: Parenthood Fair 2013

I can’t deny it. I’ve got this thing for pregnancy/baby exhibitions and fairs. There’s just something about seeing lots of pregnant women and cute babies that starts some sort of unknown joy running through my body. It’s all just so… lively, you know?

So it is no surprise that I brought Lisa along to the Parenthood Fair 2013 at Singapore Expo Hall 5B today, and came home with… THIS bagful of stuff:

Were there really great deals aplenty? Not really. They just happened to have a few fairly enticing offers and some interesting new products being launched. Below is the list of items (and prices) of my loot, and I will list some of the other offers available – to the best of my partly senile mommy-brain – to help you decide if this is an event you should take time to visit.

kidzloft lootFrom KIDZLOFT booth (in clockwise direction): TAGGIES plush $23.45, Bright Starts Peek-a-boo Mirror $14.95, TAGGIES carrier cushion $11.45, Bright Starts Carrier Toybar $19.95, TAGGIES Strap Covers $7.45. All prices stated are after 50% discount. 

All items at KIDZLOFT are on 50% off as part of their 10th anniversary celebration! But as their booth at the Parenthood Fair 2013 is small-scale, you would be better off visiting their warehouse outlet at Tagore Lane instead. The 50% storewide discount will run between 11th to 16 November and there will definitely be way more items available for amazing deals than at the Fair. For more details, visit the KIDZLOFT website.

So why did I spend a total of $77.45 at their small booth? Because we don’t drive and Tagore is inaccessible for us. Also, the daughter dearest just grabbed these toys off the rack and refused to put them back… She’s a totally “pink” kind of girl.

aden+anaisFrom Global Outsource Solutions Booth: aden+anais 2-piece muslin swaddle pack at $19.90 ONLY!!

Global Outsource Solutions has got to be one of my favourites whenever they show up at baby fairs. They usually offer significant discounts on the various reputable brands under their distribution belt, including my all-time fave aden+anais! Some of brands and promotions available at this weekend’s Fair:

  • aden+anais
    • Buy 1 Get 1 Free for security blankets and burpy bibs, priced at $25.90 each
    • 20% off selected Bamboo Muslin range
    • $19.90 for the following items: 4-piece plain white muslin swaddle, plain white washcloth, plain white dream blanket & 2-piece printed muslin swaddle (as in image above)
    • $29.90 for selected sleeping bags and dream blankets
  • 3 Sprouts:
    • Hooded towels at $29.90, Buy 1 Get 1 Free
    • Discounted prices on wall organizers and other small storage solutions
  • Baby Banana Brushes
  • BabyBjorn
  • Charlie Banana: Select swim diapers/training pants at $19.90
  • Clevamama
  • Babymoov
  • Heico Lamps
  • JJ Cole
  • Mum2Mum: Select 3-piece pack bibs at $25.90. Others are Buy 1 Get 1 Free.
  • Silver Cross
  • Tommee Tippee: Full range of products available on discount!
  • Unimom
  • YBike

Apologies that I’m not able to provide a comprehensive list of discounts because certain brands/products just aren’t applicable to any of my kids anymore. Also, my brain capacity is fairly limited. :p

From left to right: Munchkin Snack Tower $11.90, from Infantino booth. Dermo-Cleansing Fluid at 3 for $55, Mustela booth. Cotton Tights $8, from Luvable Friends booth.

Mustela is having great discounts off their full range, including a super-value newborn starter pack. We have been using the brand since Joshua was a newborn with sensitive dry skin, and swear by the No-Rinse Cleansing Fluid, Diaper Barrier Cream and Dermo-Cleansing Fluid (it’s a top to toe wash, in simpler terms). The entire range is suitable for sensitive skin, even with eczema cases. We use the facial cream, massage oil and I’ve used their “9 Months” range for all of my pregnancies.

And look out for the launch of an interesting new product at the Infantino booth: The Diggin Active Skootcase!


It’s similar to the Trunki ride-on suitcase for kids, except this one allows the child to steer! The Trunki unfortunately only moves straight and can’t handle even the slightest turn (and yet we have three of those…) -_- They should have brought the Skootcase here earlier! As a special limited time launch offer, the Skootcase is now going for $69 instead of the $99 RRP. It is currently only available in pink and blue, even though it’s also available in red and purple in the Diggin Active online store. Lisa was lemming for the pink one (obviously), but I seriously don’t think we need another (overpriced) child-size suitcase in this household. Unless… they start bringing the red one in. :p

And for my final loot share… the totally unexpected purchase of some I’ve-never-seen-them-before Korean organic baby snacks.

koreanorganicsnack That little foot is in the picture because Lisa is trying to “steal” a pack to eat…

Depending on the flavour, they are either going for 3 for $10 or 4 for $10. Lisa started screaming to taste them when we walked by, and ended up wanting to buy the Cheese, Banana and Strawberry flavoured puffs. All three were priced at 3 for $10, so I bought 3 for each flavour and ended up lugging home ELEVEN packs of these snacks. Somehow the lady boss gave us 2 extra Cheese ones, saying they’re free gifts. Maybe it’s because Lisa kept screaming “mum mum!!” at their booth and then exclaiming loudly with a “mmmmm…” that drew quite a bit of attention – and business – from the nearby parents. But this little girl did NOT like the onion flavoured ones AT ALL. Her reaction was a sordid “NO!” after trying the samples. It made the staff giggle quite a bit.

CONCLUSION: Can you afford to miss the Parenthood Fair 2013?

YES. Unfortunately there really isn’t much to offer unless you’re a big fan of Mustela and aden+anais – the only two brands that are having significant discounts – or just simply like to carry home multiple cartons of diapers. More than half of the booths are a combination of blogshops, pushy insurance-type companies and baby/pregnancy related services – which doesn’t make for much to actually buy. The other half aren’t having significant discounts justifiable of a trip all the way down to the Singapore EXPO.

On the bright side, it is one of the least crowded baby fairs I’ve been to in a long while, especially since I was there from 11.30am to 2pm. Most other baby fairs usually have people queueing up prior to opening hours!

If you would still like to take a gander at some of the discounts and promotions available, click here to view the Fair’s discount brochure.

The Parenthood Fair is at Singapore EXPO Hall 5B from 8th to 10th November, 11am to 9pm daily.


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